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Die-Hard Apple Fan Collected and Photographed Over 500 Apple Products Including Rare, Never-Seen-Before Prototypes  

Apple Co-Founder Steve Wozniak Writes the Book’s Foreword


ATLANTA, GA, October 2014  — After four years, 150,000 photographs, 500 products, and 340 pages—Jonathan Zufi, a die-hard Apple enthusiast, publishes ICONIC: A Photographic Tribute to Apple Innovation.

Billed as a tribute to Apple innovation and design, Jonathan Zufi had a dream to photograph every single product made by Apple since 1976, from the first Apple 1 to the latest iPhone. He set out in his basement, as Steve Jobs and Steve Wozniak started out in their garage, to scour eBay and find and photograph every Apple product he could get his hands on, including rare prototypes never photographed before. Zufi built his own photo studio in his basement, purchased a top-of-the-line camera, and one-by-one, he took 150,000 photos of more than 500 Apple products over a four-year cycle. 

From this journey came a self-published, hardcover “coffee table” book that is the most definitive tribute to Apple products ever produced. Apple co-founder Steve Wozniak wrote the foreword, as did industry veteran and highly respected journalist Jim Dalrymple of The Loop. The book features commentaries from top technology industry executives including Chet Pipkin, CEO of Belkin International, Apple’s first employee Bill Hernandez and author and marketing guru Ken Segall

“When Jonathan showed me an early draft of ICONIC, memories of the many amazing products that have come out of Apple…came flooding back,” wrote Wozniak. “The beauty of design that Apple is known for deserves beautiful photography, and that is what Jonathan has given us…the likes of which I’ve never seen compiled before.”

ICONIC: A Photographic Tribute to Apple Innovation is published by Ridgewood Publishing, LLC. The book is available at and all fine book stores and online book sellers via a distribution agreement with Antique Collectors Club.  The Special Edition, priced at $249 includes an engraved slipcase, vintage computer casing and an exclusive print of a photograph from the book. The Ultimate Edition includes an embedded glowing sleep indicator inside a white Cromwell Aristo Grain clamshell case priced at $250.

Jonathan Zufi, the author and creator, is originally from Melbourne, Australia and now lives in Atlanta, GA. He works for global software company SAP in mobility. He has a Bachelor of Computing with honors from the department of Robotics and Digital Technology at Monash University in Melbourne.