WHAT THE PRESS ARE SAYING


WHAT THE READERS ARE SAYING


"As a creative person who works on Apple devices developing for Apple devices this 'Iconic' book has really inspired me. Each page is designed like the products it shows, full of mystery in how the devices have been captured with awe-inspiring quotes from those who helped make Apple great! What I liked most about this tribute to Apple was it helped me understand how Apple got to where it is today. It was not by creating perfect products every time, it was by making mistakes and re-inventing products over and over again. Their products never stop changing and this Iconic book captures that perfectly"...... Read more

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"Iconic is a treasure of a book. Visually stunning and deeply inspirational via dozens of thoughtful quotes from the Apple community. With loving care, Iconic documents hundreds of Apple products - desktops, portables, peripherals, iDevices, prototypes, and packaging. Its an experience in and of itself to turn the pages, almost like exploring a new Apple product you've never seen, and to revisit the history and legacy that is Apple. The layout of the pages is spare and minimalist just like Steve Jobs would want it. But those pages pack extraordinary power, covering everything from the early days of the Apple I in 1976 up to the new worlds of the iPhone, iPad, and iPod"....... Read more

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"Zufi's pictures are not a product catalog, but carefully selected product details that celebrate Apple's trademark and unmatched "essence of design!" We hear a lot about Apple's design prowess, but do we really understand what that means? After turning the pages of "Iconic" I've come to a fuller understanding of this trademark quality. Zufi shows it to us in the details of a corner curve of a keyboard and in the back bezel of an iMac that was often placed against the wall, unseen"....... Read more

 

"In some ways, its amazing that this coffee-table style tome to Apple's iconic products hadn't been done before, but its been worth the wait. The authors attention to detail and relentless pursuit of rare and obscure Apple products deserves congratulations. The product is a moving tribute to decades of cutting edge design and marketing from the best of the best"........ Read more

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"I purchased ICONIC as a longtime technology fan and 5-year Apple veteran. As I began to page through the book, I was stunned by the beautiful photography, and the loving care with which this volume was organized. I loved navigating the pages as a way to travel back in time and remember the amazing Apple innovation over the years. Zufi has captured many products that I didn't even know existed - experiencing the prototypes alone makes this a rewarding purchase. I've ordered three more of these books to give to friends who also love technology. This will be my go-to gift this holiday season!"....... Read more

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