Common Questions & Answers

How did this project come about?

In 2009 the author Jonathan Zufi began an online project called Shrine Of Apple which aimed to catalog every product Apple has ever made, with high definition photography. He wanted to create a destination for Apple fans to visit, explore and remember their favorite products with beautiful photos, as well as provide a visual record of these products, some of which many people - including hard core Apple aficionados - didn't even know existed. Jonathan also wanted to create a photography book to give the public a deeper, more personal journey through this history, beginning with the Apple 1 and spanning all the way to the latest iMacs, iPods, iPads and iPhones.

Is Apple connected to the book?

No. Iconic is an independent publication and has not been authorized, sponsored, endorsed, approved, or certified by Apple and is not affiliated in any way with Apple. Every product photographed in this book is a registered trademark of Apple Inc.

Where did all these products come from?

In 2009, Jonathan began buying vintage Apple products from around the world, predominantly via eBay. He amassed a collection of over 500 items, most in pristine condition and in their original packaging, in order to take the best photos possible. Jonathan also traveled the globe meeting other collectors of rare products, including prototypes, and these collectors allowed him to photograph their items for the project.

Are these stock photos of Apple products?

No. Since 2009 Jonathan has taken over 150,000 photos of hundreds of products, nearly all of them with their original packaging, boxes and accessories. With the help of his editor Forest McMullin, he took the very best of these photos and used them to create Iconic. In addition, the first generation iPod photo in Iconic was taken by Kyle Burdg, and the Macintosh Prototype was photographed by Mark Richards with permission from the Computer History Museum.

Hang on - ICONIC is missing many products from Apple's history. Where are they?

Although Jonathan has photographed nearly every product ever made by Apple, he didn't want the book to be an exhaustive reference guide; there are already many places online that provide extensive lists of every single model of Apple product, including detailed specifications. Jonathan wanted to focus on the design of the products that he felt contributed the most to the successful journey of Apple, and to showcase the very best work of his photography. If you feel that a particular product critical to the history of the company has been left out, please let us know. 

Hey I'm a huge Apple enthusiast and I found an error in your book.

Jonathan has found a couple himself :) You can see the existing errata, or contact us with any problems you have found with the book and we'll make sure to correct it in a future edition.

Is there an eBook version of Iconic?

No. If you'd like to see more photos of vintage Apple products, please visit Shrine of Apple.

What's the difference between the Classic Edition, Classic Plus Edition, Special Edition and Ultimate Edition?

All three editions are the same on the inside (i.e. content).

  • The Classic Plus Edition includes a beautiful Senzo black slip case with the ICONIC title and subtitle foil stamped on the front of the case. Senzo by Corvon is a black tactile decorative covering with a soft matte finish that is strong and durable. This gives your book an extra stand out on your book shelf with a bold look that is beautiful and luxuriously appealing to the touch.
  • The Special Edition (First Revision Only) includes a special Corvon® Metal-X cover, and 'Alpha' black slipcase, a custom form fit book case with a design to celebrate the vintage Apple retro form factor of the late 70s and early 80s and a single original print of one of Iconic's best photographs.
  • The Ultimate Edition includes a  clamshell case, custom LED embedded with movement sensor (white or blue light options) and two original 8.5" x 11" fine prints on Canson Platine Fine Art.

What is the ISBN of 'Iconic'?

The ISBN is 9-780988-581715.

Hey I live in Atlanta also. Do you offer local pickup?

We may be able to offer local pickup for certain situations. Please contact us  *prior* to ordering.

I live in the United States. What are the shipping costs to my state? 

Delivery of the Classic Plus, Special Edition or Ultimate Edition is free. Please allow 3 to 5 days processing. Priority Mail shipping should get the book to you in 1 and 3 days. We no longer ship outside the US.

What is your return policy?

We do not offer returns. If your book is damaged or defective we will exchange it for a new one. Damages and defects are defined as problems with the book that were caused during manufacturing - if your book was damaged by you, we cannot exchange it for a new one. For more details, see here.

I can't track my book - I am getting the message: 'Delivery status information is not available for your item via this web site.'

Please allow at least one full working day for tracking information to be submitted to the carrier. If you are seeing a message like 'Delivery status information is not available for your item via this web site.' then please check back in 1 day. 

When I go to track my package, I get a message that says the package was already delivered to another country. Huh?

For reasons unknown to us, USPS recycles their tracking numbers. This means that when we generate the shipping label for your order, the tracking number assigned to us is not actually live yet - wait a couple of days for your order to move through the USPS system and get scanned - then up to date tracking information will be available through their website. 

I don't want to use my credit card - do you offer any other options?

We understand that you may not want to use a credit card so here is some background on our infrastructure. We use Shopify for our online store ( and Stripe ( for credit card processing. We may offer PayPal in certain circumstances - please contact us for details.