Ceramic, Steel and Gold - by Rolex

I too was mesmerized by the aluminum, steel and gold production videos narrated by Jony Ive at the recent Apple Watch event. If you enjoyed those videos, you might be interested in this - I recently came across three similarly impressive production videos by the master watch maker Rolex (interestingly also narrated with an English accent) that you should definitely check out - Steel, Ceramic and Gold.

Make sure you also read the recent article at Hodinkee:  Inside The Manufacture Going Where Few Have Gone Before – Inside All Four Rolex Manufacturing Facilities  and of course the breakdown of the Apple videos from the perspective of someone in the business over at Atomic Delights. 

One of the gifts that Apple has given us non-insiders is a reason to delve into the amazing world of watch making.